Social media is a way for businesses to connect with their customers, increase brand awareness, market their products and now, provide excellent customer service. Social media is the new word-of-mouth marketing. In the “old” days before social media, word-of-mouth marketing was done behind closed doors. Now you can see how your brand gets known via […]
Your email marketing software likely already offers some tremendous features regarding analytics. But, sometimes you determine that you need to drill down even deeper, or get some information that is not natively available with your particular service. In that case you have to find an alternative source to get the data that you need. Here […]
LinkedIn.com is the largest professional networking site on the internet. While Facebook has more users, the comparison is the difference between having beers after work with friends and going to a Chamber of Commerce after hours event. In other words, they are very different types of networking. Both can be great for business but LinkedIn […]
