Blogging is a simple process but a lot of work. While it is not hard to post to your blog, getting the traffic and the revenue from your blog that you desire is a tougher proposition. Maybe you’ve been blogging for a while and still aren’t seeing the traffic numbers you’d like. Here are five […]
Why Video Marketing Is So Important
As of today, according to YouTube’s stats there are over 1 billion unique users on YouTube each month. That’s very significant because video is a very powerful medium in which to tell the story of your brand. Companies have been using video longer than YouTube has been around, in the form of TV advertisements. It’s […]
When Should You Consider a Commission Restructure?
Throughout the lifetime of your business you will be making many decisions about many different issues. As your business grows and you mature as a business owner, the objectives you develop today might appear vastly different than the objectives you had when you first started. When that happens it’s very important to consider a commission […]
What to Do If You’ve Been Hacked
Unfortunately, it’s probably just a matter of time before your website is compromised in some way. The important thing to do is to try to implement all the security you can, and be prepared and know what to do in advance in case it should happen anyway. 1) Don’t Panic If you’ve made sure to […]
Five Top Women in Marketing
There was a time when the Fortune 500 consisted almost completely of companies owned by men. But those days are over. Women have become important figures in the marketing world, starting numerous highly successful companies. Here are five of the top women in marketing today, in no particular order. Martha Stewart Although her career has […]
What Retailers Can Do to Accommodate the Growth of Showrooming
Showrooming is when consumers visit bricks and mortar stores to experience touching and using the product before they make a purchase. Often times, in fact in about 40 percent of the cases, the consumer then uses the information gathered to make a purchase for the item online. This is most prevalent with smaller electronics, where […]
What Is Showrooming and How Does It Affect Retail Businesses?
Due to the advent of the internet, Wi-Fi and smartphones, and the increased ease of online shopping, many people are now using offline stores as showrooms – a place to view items in person before ultimately ordering them online. This can cause some issues for offline stores who have to not only demonstrate the […]
What Is Reverse Showrooming?
Reverse showrooming has been going on for a long time. It’s where people conduct online research to help them in their choice to make an offline purchase. In fact, more people still buy offline after researching products online. The consumer buying cycle has changed to accommodate the ease at which information is now available. There […]
Five Tips on Becoming a Better Web Content Writer
When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. Here are five ways that you can enhance your web content writing skills. What makes you good at what you do? Part of it […]
What Is Creativity?
Many people think that creativity is reserved for special people and that it’s something you’re either born with or you’re not. But, the truth is, creativity is something every single human being is has at their fingertips, automatically. It can be developed, controlled and managed. The dictionary defines creativity as “… a phenomenon whereby something […]
