Five Top Women in Marketing

There was a time when the Fortune 500 consisted almost completely of companies owned by men. But those days are over. Women have become important figures in the marketing world, starting numerous highly successful companies. Here are five of the top women in marketing today, in no particular order. Martha Stewart Although her career has […]

What Retailers Can Do to Accommodate the Growth of Showrooming

Showrooming is when consumers visit bricks and mortar stores to experience touching and using the product before they make a purchase. Often times, in fact in about 40 percent of the cases, the consumer then uses the information gathered to make a purchase for the item online. This is most prevalent with smaller electronics, where […]