Have you ever stood in front of the display cabinet at a bakery and just felt overwhelmed by the choices? What happened? Did you settle for something much less than you wanted or came in for? Did you just walk away without buying anything? Many studies have been done on the less is more buying […]
Your headline is the first thing that potential prospects and customers see. In fact, it may be the only thing they see if the headline doesn
Are you in the midst of writing a book and not sure what to call it? Have you written a book that didn
Online, customer engagement is the act, and art, of connecting with your customers and building a community. It
Almost every employer will make a statement in writing that they are equal opportunity employers or that salary is commensurate with experience. While this may be true in theory, most human beings have a tendency to create mental pictures or even judgments about a particular potential employee. For example, take someone walking into a law […]
If you own a business then chances are you
Case studies can be powerful marketing tools. They can boost your credibility and draw prospects to you like bumble bees to a rose bush. Case studies are effective because they provide real-life solutions and insider tips to common problems your audience members are dealing with. In order to achieve your goal and ensure your case […]
The art of persuasion is one that comes naturally to very few people. Instead, most writers, speakers, and even performers need to learn how to add persuasion to their content. Persuasion is particularly useful – okay, it
There are many things that go into making your job search a success. Of course, there is updating your educational skills, such as taking classes online to make you stand out in the crowd. Making yourself an expert in any one area is always a great idea so that you can market yourself in that […]
