Case studies can be powerful marketing tools. They can boost your credibility and draw prospects to you like bumble bees to a rose bush. Case studies are effective because they provide real-life solutions and insider tips to common problems your audience members are dealing with. In order to achieve your goal and ensure your case study persuades readers to become customers, it has to be effective. It has to be persuasive.

What Makes a Persuasive Case Study?

Case studies need to first and foremost address problems that your audience is dealing with. These need to be realistic and real world problems. Your reader needs to be able to relate to your case study in order for it to be effective and therefore persuasive.

The following elements enhance a case study