You probably already know that WordPress is one of the most useful blogging platforms available. You can accomplish just about anything with a plug-in or a widget. It
The Bookformercial Concept: Why Turn EBooks into Books
On the surface, turning an eBook into a physical book seems like a horrible idea. For one, the expected sale price drops dramatically. Most eBooks sell for around $47, while most books sell for $6 to $15. Your profit margin also plummets from nearly 100% to 15% or less. There’s a lot more work involved […]
Take the Work Out of Creating Tangible Products
One of the big reasons marketers avoid creating tangible products is because they think it’s going to be a lot of work. This is true, the first time around. You need to develop the processes for creating tangible products. However, once you’ve done it once or twice, it’s a piece of cake to outsource or […]
Six Easy Formats for Your Videos
Videos come in many different forms. For marketers, the best formats are those that are relatively easy to create, while still looking professional and having a strong impact. Here are six such formats you can choose from. You can use just one format for all your videos, or mix things up to keep your audience […]
Seven Tips for Building Great Mobile Designs
Building a great mobile website requires different skills and different mindsets than building a great desktop website. You’re also building for a completely different audience. Here are seven tips to help you build a knockout mobile website. ==> Tip #1: Analyze Your Browser Traffic Should you build for the iPad first? Or Android? Or should […]
Secrets to Joint Venture Teleseminars
Joint venture teleseminar are one of the best ways to introduce a new person (you) to an established audience. Remember, when you do a JV, you’re basically using someone else’s credibility to “jump” you ahead. Their list doesn’t know you, but they trust you because you come recommended. A JV teleseminar does this even better […]
Responsive Web Design – The Cutting Edge of Mobile Design
Responsive web design has very quickly become the gold standard on how to design mobile websites. It’s much more flexible than any other approach and allows you to build mobile sites for all kinds of devices, from iPhone to Android to weird obscure operating systems. What is responsive web design and how can you use […]
How to Write Better Tweets
Twitter is now part of everyday life. The media uses it to stay on top of news and gossip. Businesses use it for research and improved customer service. And the average consumer uses it to connect, learn, share, and laugh. As a business owner, learning how to write a great tweet can help you drive […]
Outsourcing Video Marketing: It’s Time-Consuming, But It Doesn’t Have to Be Your Time
One of the biggest qualms people have with doing video marketing is the time investment. It can literally take a week or two just to shoot and produce a short video. Longer videos can take longer still. If you’re running a business, how can you possibly find that kind of time to dedicate to a […]