Stress is a natural response. In fact, it’s a necessary response. A little stress helps us to avoid dangerous situations and act when necessary. However, stress can become a problem when used irrationally. Prolonged daily stress has been proven to affect the overall health negatively and may lead to many illnesses. Short bursts of stress […]
How to Use Keyword Match Types Effectively
Keyword match types essentially help a search engine determine how close the searcher must use your terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your ad and have a chance to click through to your website. The closer […]
Importance of a Unique Selling Point
So, you’ve thought about your business, picked your niche, and now you’re ready to get started. Before you start, do go your favorite search engine and enter your key terms in. Chances are, you’re going to find quite a few hits for your search. These are all people you’re going to be competing with. The […]