If you’re being attacked, it’s critical that you know you’re under attack. Skilled hackers often go through a lot of trouble to cover their tracks. The best hack in the world is the hack that you never know about. If the hacker can make off with all your customers’ credit card numbers without you ever […]
There’s a lot you can learn about your competitors based on their public paperwork filings. This is an area of research that a lot of people simply never take the time to look into. You can often figure out exactly what your competitors are working on, what their past results have been and what problems […]
Distributed Denial of Service (DDoS) attacks are one of the most malicious kinds of attacks an eCommerce website can suffer. The aim of the hacker isn’t to gain information, but to take your whole website down. What is a DDoS attack, why do hackers use DDoS attacks and how can you guard against it? Read […]
Craigslist is the largest classified advertising website on the planet. In the past, if you wanted to promote a small business, the best place to go would often be the newspaper’s classifieds or services section. Today, this is more or less completely replaced by Craigslist. Craigslist is free for the vast majority of users. There […]
One common mistake companies make with doing competitive research is asking the wrong questions. They’re asking “apples to oranges” questions. For example, they might be a company with under $10 million in revenues, yet they’re comparing their strategy to a Fortune 500 company. In order to get good market research data that can actually be […]
Today, the internet is one of the most competitive and coveted marketing spaces in the world. Virtually everyone in your target market is going to be on the internet. Not everyone listens to radio or television, but just about everyone uses Facebook, Google or any number of other websites on a day to day basis. […]
Having a fantastic USP will allow you to compete in markets that are otherwise far too saturated. Your USP, or your “Unique Selling Proposition,” is what sets you apart from everyone else. It’s what you put front and center in all your marketing. It’s what gives you the leverage you need to pry your customers […]
Even in today’s high tech day and age, one of the most common ways hackers gain access is through plain old password guessing. They could use techniques as simple as trying to figure out what password you’d use, or something as complex as a brute force attack that tries every conceivable password. Fortunately, with a […]
Webmasters often spend so much time securing their database, their servers and their shopping cart software that they don’t pay much attention to their blog. Most larger sites today run some kind of blog, even if it’s just to let users know of new developments. It’s important to realize that this blog can also be […]
Google Places is an often overlooked marketing tool for local business owners. The reality is, Google Places has an enormous amount of power – and it’s growing. Not only is Google Places a great place to get new customers, it’s also free. Read on to find out why you should pay attention to Google Places, […]
