Have you integrated your social media marketing with your email marketing yet? Integrating these two seemingly separate technologies can work wonders for your marketing. It can help you build credibility faster, get more people to your product pages and make more sales. Why is integration so effective? ==> Different People Have Different Communication Styles Not […]
What Makes Email Calls to Action Work
The call to action is where everything in your email marketing comes together. It’s where the culmination of all your work – from your marketing strategy to your subject line to your message itself – results in a click or a purchase. Having strong calls to action can make all the difference in the world. […]
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Top Seven Habits of Successful Bloggers
What sets successful bloggers apart from the hundreds of thousands of blogs that ultimately fail? Their habits. Successful bloggers all have winning habits that help them push their blogs to success. Here are seven of the top habits of successful bloggers. ==> #1: They Know How to Flow Amateur bloggers are often so perfectionistic that […]
Tips for Improving Email Deliverability
By some estimates, as much as 50% of the email that’s sent on the web never ends up in the recipient’s inbox. No matter how great your email content is – if the end user doesn’t see it, your efforts are wasted. Email deliverability should be a prime concern for anyone who employs email marketing. […]
Six Do’s and Don’ts of Email Marketing
Email marketing is a complex topics. Fortunately, it’s a well-explored topic. Just about every mistake has been made, and almost every approach to email has been tested by a myriad of different marketers in different markets. So what actually works? And what pitfalls should you avoid? Here are six do’s and don’ts. ===> #1 – […]
Simple Ways to Include SMS Marketing in Your Email Campaigns
Integrating your email marketing with SMS marketing is like giving an already fast car a nitro booster. Email marketing is already one of the most effective ways to increase lifetime customer value. When you throw in SMS marketing, you take your whole marketing apparatus to a completely different level. So how do you include SMS […]
Promotional Emails: When and What Promotions to Mail
At its core, email marketing is about making money. Yes, it’s great to build an audience. It’s great to build relationships. But at some point, you have to turn that audience into money. That’s done through promotional emails. When should you mail promotions? And what should you mail? Let’s take a look. ==> Two Kinds […]
Personality Marketing: Knowing Where to Draw the Line
When you’re letting your personality out, it’s possible to go too far. Generally, the more you let people see your personality, the better. But if you cross that line, you could lose your audience’s respect, draw negative press social media criticism and permanently burn bridges in your industry. So where is that line? ==> Being […]
9 Ways to Keep Track of New Marketing Opportunities
Marketing is more than just advertising your business. It is about understanding and meeting the wants and needs of your customers. Marketing consists of the whole picture from identifying their needs, creating and achieving goals that meet those needs and continuing to find new and improved ways of reaching your customers. Back when mobile marketing […]
