When you place a pay per click (PPC) advertisement, there are many ways to enhance your advertisement so that it works harder to produce the results you desire. One of these ways is to use ad extensions. Essentially, an ad extension is special format for advertisements online that help extra information show on a search […]
If you want to join an online community rather than build your own, it’s important to look at several communities to ensure that you spend your money and/or time wisely before getting too involved. It’s pretty easy to tell quickly if a community is one you want to stay involved in if you know what […]
Content is truly the lifeblood of your online presence. Content comes in many different forms from video, to audio, to text and everything in between. There are many different types of strategies you can use to develop your content. One is to create scaled content. Making the Most of Scaled Content Scaled content is all […]
Good storytelling includes bringing facts to the table along with the extra information that brings the reader closer to the storyteller. The aim is to weave a compelling story that pulls the reader in so that they really care about the outcome of the story. The more a customer cares about your story, the longer […]
The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to […]
It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Think about the brands you have come to know and love and how they have […]
According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty amazing. When you consider putting resources behind video in your business, you will need to think about the value as you set your budget for video. Creating well-made videos takes a little more time, […]
Building an online community, and participating in online communities, is an important way to market your business online that is going to really take off in 2015 and beyond. The technology has become simpler, and anyone can start a community today. The trick is building it into a productive and valuable extension of your business. […]
Creating videos that make good sales is an art form. You need to be able to craft a video that looks great, sounds great, and also gets the message across to the viewer to take further action. It’s a balancing act between giving too much information and not enough information. In addition, it matters where […]
Podcasting is a great way to get information to your audience. They can download and take your message with them to the gym, listen in the car while traveling, or simply listen on their computer while they chat on Facebook. Podcasting makes your message more personal and tangible to your audience. Aim to make your […]
