You may have heard that longer blog posts are “better” than shorter blog posts. But, nothing could be further from the truth – provided you know how to make an impact with a short blog post. After all, it’s the content that matters most, not the length. Short blog posts, from 300 to 500 words, […]
The most important part of creating content is ensuring that you have a plan to follow. You need to know who your audience is, know the keywords you need to use to attract them, decide upon content types and topics, and then plan when and how they’ll be created and pushed out to your audience. […]
Creating content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done – sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It […]
Mobile devices are outselling PCs by leaps and bounds. That is going to continue for 2015 and beyond. As you make plans for your advertising dollars in 2015, it’s important to take into consideration the effect mobile marketing has on paid advertising. With over two billion consumers using mobile devices, it’s time to pay close […]
Successful mobile marketers share many characteristics with other successful marketers – such as the ability to stay ahead of their market, understanding their audience, knowing their niche inside and out, and then knowing how to impart their message onto the world in a unique way that resonates with their audience. 1. They Listen to Their […]
When it comes to business and being a success in business, you will have to get use to some form of criticism. After all, the right type of criticism can be very helpful and make you better than you thought you could be. But, sometimes the wrong type of criticism can actually make things worse […]
Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how they solve your audience’s problems all in one voice – regardless of the channel. […]
When you have prospects and customers, it’s important to stay in touch as often as possible. Get them on your email lists, segmented according to where they are in the buying cycle so that you can target your messages accordingly. * Tell Them What to Expect – When someone buys from you or signs up […]
Even though mobile sales are outstripping PC sales, and over half of social media users are using mobile – and probably one third to half of your audience is using mobile to read your email messages, so many marketers are making serious mobile marketing mistakes. Thankfully, you can avoid these issues if you think ahead. […]
As mobile continues to outshine PCs in the content delivery market, it’s important to be aware that if you’re not ready for mobile, you’re missing out on the potential revenue that mobile can bring. Being ready for mobile can mean many different things but the first thing is to build responsive online real estate. The […]
