While it’s clear that crowdsourcing offers an inexpensive, fast and fun way to get tasks done for your business, there are some best practices to consider in order to make the most of it. There are many legal implications for some types of work that you may not have considered, so always reflect on every […]
Social media engagement is the key to increased revenues, but sometimes it makes sense to clean out your social media accounts. Just like you clean out a mailing list to get rid of dead addresses, it’s important to do the same with your social media accounts. There is no point in engaging with and sharing […]
It’s important for smart business owners to be aware of trends across social media in order to stay abreast of the best way to use social media to improve business. It can be hard to know what the next best thing is, but there are trends happening now that you can keep an eye out […]
It can be difficult to manage all the different social media opportunities out there for your business. There are specific tools per social media type, but there are also tools that work across different types of accounts to help you find out what the buzz is, know what type of buzz to create, and how […]
Over 180 billion dollars was spent online in 2012. We could end this article right there as an explanation why every business needs a mobile commerce plan. However, if you’re not convinced by all the dollars you’re leaving on the table, let’s move on and talk about more reasons why your business needs a mobile […]
The discussion about crowdsourcing is not likely to be settled any time soon. There are many disagreements about whether or not crowdsourcing is even ethical in all cases, or if it offers a win-win for both sides of the equation. Whether you’re using crowdsourcing for labor, design, problem solving, funding or something else entirely, these […]
From coffee shops to book stores to personal trainers, mobile commerce is taking off. Coffee shop visitors can order and pay via text, then just pick up their orders, Retail stores are offering new ways to purchase via mobile device, and even personal trainers can get in on the game by offering in-person mobile payment […]
When using online methods to be found locally, it’s important to know about all the various methods that can ensure that you do get found. In the old days, the Yellow Pages was the common way to find a local business. Today, it’s Google. Most Google searches result in offline purchases, so it is a […]
Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy. A hyperlocal marketing strategy is a marketing plan that focuses on efforts to educate people about your products and services within your local community. Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood […]
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