Social Media is an excellent tool to use to generate more leads. At your fingertips you have access to thousands of people – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? Every type of marketing, no […]
When you have a business there will be times when you have to share files with other business owners and individuals. It’s important to understand the risks, and how to avoid them, before you engage in peer-to-peer sharing. This checklist should help you safely share files and information via the internet with few problems. 1) […]
There are several ways in which you can attract new clients to your service-based business, but one of the most effective is via community involvement. Don’t get worried. Community involvement can happen both on and offline. There are communities that exist only online and there are communities that exist only offline. You can do both […]
The old ways of marketing where you place an advertisement, attract consumers and make sales that easily are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the attraction and connections that get the results that you want (more sales)? Create Responsive Websites This is almost a […]
All marketing should be done with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or try to sell something to your audience, they already feel as if they know, like and trust you. Create a Marketing Plan Your […]
With most things there are right and wrong ways to do it, plus many variations in between. But, when it comes to writing a controversial blog post it’s important to keep your focus, base your opinion on facts, edit for clarity and mind the small things more than you might in other types of blog […]
Sharing your opinion with others can be an effective means of communication. You can connect to your audience in a whole new way, creating a sense of trust and community along the way. However, there are some pros and cons to sharing your opinion with your audience. Your opinion might turn off your audience. Instead […]
Once you have a client, whether it’s a short-term project or a long-term one, it’s important to follow up with them. Your former and current clients are likely one of the best sources for future clients, and it doesn’t take much to please a former client when you follow up with them. A nice short […]
When you create a new product or services, do you do it by committee or do you simply create it without any input from others such as your colleagues, contractors, and current followers and customers? It can be fun to be in creation mode. You’re making what you think will be a product or service […]
Writing controversial blog posts can boost your blog numbers into the stratosphere, but sometimes not in a way that you’d like. For this reason, it’s important to properly consider the type of blog post that you want to write. You need to ensure that the topic fits neatly into your niche, that you care about […]
