One of the best ways to improve your social media campaigns is to study the competition and your customers’ actions on social media. Understanding the psychology behind your audience’s actions will go a long way into helping you know how to approach them in the future with content that you want shared. In addition, knowing […]
Your content marketing strategy is at the core of your social media marketing strategy. Without content you don’t have anything to use to market on social media; without social media you don’t have a good way to get your content noticed quickly. Therefore, content marketing and social media marketing go hand in hand. Content marketing […]
Earning the attention of your audience is an ongoing process – one that transcends location. You’ll need to earn attention online, offline, and in between to make the most impact. You can earn attention from the type of content that you share on every channel. The content should be consistent, relevant and truly represent you […]
Every business owner must periodically examine their business and determine if it’s meeting the potential it can. A good time to do that is yearly, but if you’ve not done it in a while, that’s okay. Clear a day and take a look at how you’re doing, what you want to do better on, and […]
Just like investing, earning business income should not be done from only one source. When you invest, you choose a wide variety of different types of businesses in which to invest in order to leverage losses and keep them to a minimum. The same thing can be accomplished with your business income if you diversify […]
First, it’s important to realise that email marketing is about conversions more than attraction. Your list-building campaign is about attraction; your email marketing is about making connections and building trust so that they convert to clients. All marketing campaigns start with pretty much the same requirements: understanding your goals and knowing your audience. Attraction is […]
One way to capture more attention on the internet is to write about a controversial topic. Controversial topics can encourage more audience participation, which can actually go viral – thus grabbing even more attention than you may be prepared for. It’s a fine line to walk when using it to get more attention on social […]
Seth Godin stated, in an interview with Robert Bruce on Internet Marketing for Smart People Radio from Copy Blogger, that “marketers need to tell a story that resonates with your audience then spreads.” Not only that, he stated that the story needs to be true. He went on further to talk about how the job […]
When using social media to market and promote your business, it’s important to look at the effect you’re creating from your efforts. You want to be sure that your efforts are producing the exact results that you are shooting for. Otherwise your business is being performed in a blind spot, without a plan, and you […]
Social media marketing has expenses like any other marketing. A lot of people like to say it’s free. Well, while many parts of social media marketing doesn’t cost an initial fee, it does cost time. And time costs money – whether you’re doing it or you’re outsourcing it to someone else. There are always expenses […]
