Your audience is your second most valuable group of connections. Your customers are obviously the most valuable asset to your business. However, your customers are part of your audience as well. As your business grows and changes, it can be difficult to stay true to the people who have been with you from the beginning. […]
The good thing about knowing a big change is coming is that you have ample time to prepare. Transitioning to HTML5 is going to take a little bit of effort, especially if you have (or will have) a big site when the changeover happens. How can you make the transition as easy as possible? Here […]
Marketing during the holiday is all about standing out. Just about every store in your industry will be discounting and selling like crazy. Instead of jumping in the same game and trying to market louder than your competitors, do something that stands out. Here are three ideas to get you started. ==> The “Submit a […]
You don’t always have to tell people what you’re giving them in order for them to want it. In fact, one extremely powerful technique you can employ is the mystery item giveaway. As the name suggests, this is where you give away an item – without telling people what it is. When you tell someone […]
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Every business owner has to exit their business at some point. Some business owners exit their business through a calm and carefully planned exit. Others exit their business unplanned when they hit hard times, or when they pass away. The bottom line is, however, everyone has to exit their business. There are great ways to […]
Getting your business in the news can be a fantastic way to send a rush of buyers to your door. Sometimes it’s local news, sometimes it’s online coverage or in rare cases you could even land yourself on national news. What makes PR different than conventional marketing channels is that it’s completely free. How can […]
One of the best freebies you could offer is a free consultation. Free consultation offers work great if you ultimately have a high end item to sell. For example, if your primary product is a $2,000 service or a $500 a month subscription, a free consultation can work very well. A free consultation allows you […]
Social media efficiency could be defined as “how to have the maximum impact possible with the minimum time and energy investment.” It takes a little bit of effort to set up your life and business for maximum social media efficiency. Once they’re set up, however, these tools and habits will pay off for the rest […]
