With the ability to instantly publish a press release online, the world of PR has changed. Press releases now have the power to both attract media attention and drive traffic. This change in accessibility has also changed how businesses write press releases. Here are a few tips to help you write effective online press releases.

Attention-Grabbing Headline

The headline of your press release has two jobs. It needs to be newsworthy. That is, it needs to demonstrate to a journalist that you