The Internet has been a great leap for everyone, but most of all for businesses. Businesses small and large have found thousands of new avenues to find new customers and serve them better. This is great for those who know how to use all the new technologies, but those who don’t are being left behind. That’s why it’s important for small business owners to learn what technologies are out there and how to use them to their advantage.

Here is an overview of just a few of the ways you can use modern technologies to your advantage.

Getting up close and personal

The Internet has made it easier to reach your customers without ever having to see or sometimes even talk to them. But actually talking to people can help you win over new customers and keep old ones.

Technology has made it possible to have the convenience of Internet business while still talking and being personal with your customers. You can use technologies like Skype to talk to your customers at the touch of the button and video conferencing to have business meetings, give a business talk, or let your customers or colleagues ask questions in a community forum. And most of this technology is free or affordable.

Advertising

There are all kinds of new and unique ways to advertise your business online. Most people know about advertising methods that have been around for a while like Google ads and online yellow pages, but there are lots of new ways to get your name out online. You can submit press releases about new products and services. Social networking sites are a good way to reach new customers and potential business partners. You can also submit your websites to directories that categories the best sites for people to find.

Can’t afford to pay to air a TV commercial? Most of us can’t, but most small businesses can afford a hand-held video camera. You can make videos and post them to You Tube. They may just help you hit home a point of become more personable to your customers, but if your premise is unique enough, you can send your videos viral and hit a whole new base of customers. An example, thousands of blenders have been sold simply because of the popularity of the “Will it Blend” video series. If you’re creative enough, anything can sell with very little capital behind it.

Keeping customers up to date

In addition to attracting new customers you can also use the Internet to keep your current customers up to date on product and service updates. They can visit your blog, subscribe to your RSS feeds, or even sign up for your latest webinar. All it takes is a little work from you, and your customers will feel your personal touch of service every time they log on.

In reality, there are many other ways you can use technology to your advantage. You just have to keep yourself up to date on what’s available, then mix in a little creativity. The best part is, new technology is always available, so there’s no limit to how far you will be able to go.