There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. However, they can be just as powerful a tool.
What Is a Case Study?
According to a wiki definition, a case study is:
1. A process or record of research in which detailed consideration is given to the development of a particular matter over a period of time.
2. A particular instance of something used or analyzed to illustrate a principle.