Who Uses Native Advertising and How
Businesses – from insurance companies to cleaning companies and many in between – use native advertising to make more sales and increase brand awareness. Whether you are a large or small business, you can participate in native advertising too. And you should, because it works very well to get the word out about your business. Here are examples of business who use native advertising, and how they do it.
1. Nestle Tollhouse – This Buzzfeed post is a sponsored post that Nestle contracted someone to write and then promoted on Buzzfeed. This post is a list of easy to make recipes using ingredients from Nestle Tollhouse. It is both an advertisement for the brand and a useful post for cooks who want to make interesting treats.
Link – http://www.buzzfeed.com/nestletollhouse/dessert-recipes-every-twentysomething-should-master
2. Pixar Movies – This video created by Cracked about why Pixar movies are secretly movies about the apocalypse, is made irreverently and hilariously and makes everyone want to watch the movies with a new eye.
Link – http://www.cracked.com/video_18459_why-pixar-movies-are-all-secretly-about-apocalypse.html?wa_user1=1&wa_user2=Movies+%26+TV&wa_user3=video&wa_user4=companion
3. Graduate Schools – This article about graduate schools with the richest alums is really a way to spread brand awareness about various graduate schools. The article is also informative in nature but secretly gets the point across about good grad schools to think of attending for you or your children.
Link – http://www.theatlantic.com/business/archive/2014/10/the-graduate-schools-with-the-richest-alums/381875/
4. Staples – This article was found through a link through The Atlantic online edition and is sponsored by Staples. It gives advice about the pros and cons of traditional and standing desks while promoting its own brand, since the article resides on their own website.
Link – http://www.staples.com/sbd/cre/tech-services/explore-tips-and-advice/tech-articles/office-furniture-selection-the-pros-and-cons-of-traditional-and-standing-desks.html
5. Walden University – On Facebook, Walden University has an advertisement that offers free information for anyone who wants to get an advanced degree. This ad appeared because the writer has searched for information regarding further education. This is called retargeting, and the fact that a sponsored post appears to the user who has searched for such information is smart.
6. Simple Green Smoothies – They are offering “Need a full body reset? Our FREE 1-day cleanse kit is a great way to get started right away. Learn how to boost your energy, shed some pounds and get glowing skin with a whole food lovin’ meal plan + shopping list.” They run this advertisement within the stream on Facebook to people who have shown interest in that topic. This gives more opportunity for someone to be interested.
7. Dick Van Patten’s Natural Balance – This has a sponsored exclusive coupon that they promote on Twitter for Facebook fans. It’s a way to get more Facebook fans, but they promote it via Twitter. This is a good use of a sponsored post because it helps get more social media followers on the social media they want to use.
As you can see, the number and type of native ads that brands are using are many. This means that there is a place for your business to also use native advertising. The barriers to entry are really low when it comes to pushing out sponsored posts on Twitter and Facebook, and to use a system like Outbrain.com.