Simplicity Marketing, Inc.
  • Facebook
  • Twitter

Call toll-free: 1.888.520.5288

  • Home
  • About Us
  • SEO Services
  • Training Classes
  • Blog
  • How To …
Search the site...

Ranking Number One

How To Tutorials

  • Deep Cleaning Your Business for Growth
  • How to Grow Your Affiliate Marketing Income
  • Ten Presentation Ideas That Will Inspire Viewers
  • Unique Ways to Make Your Presentations Interesting
  • Tips for Creating a Flawless Website
  • Examples of Contextual Marketing
  • What Customers Should Expect from You
  • How to Reduce Your Time on Social Media without Killing Your Results
  • What to Expect from Your Customers?
  • Fun Ways to Generate Traffic and Leads from Social Media
  • How to Create an Easy-to-Follow Content Marketing Strategy
  • Automation Strategies That Can Quickly Scale Your Business
  • How Using Location-Specific Images and Offers Increases Your ROI
  • Should You Be Sending Cart Abandonment Reminders?
  • How to Build Credibility through Email Marketing
  • Is Mobile Marketing Right for Your Business?
  • Is the Customer Always Right?
  • Tips for Mobile Marketing Campaign Success
  • How to Create Your First Mobile Marketing Campaign
  • Why Every Business Should Invest in Content Marketing

Categories

  • Blog
  • How To Tips
  • Marketing News

Tips for

Social media engagement is the key to increased revenues, but sometimes it makes sense to clean out your social media accounts. Just like you clean out a mailing list to get rid of dead addresses, it’s important to do the same with your social media accounts. There is no point in engaging with and sharing with dead addresses, or people who only use automation and don’t engage at all. Without engagement there are no increased sales; therefore, it’s time to get rid of those who don’t engage.

Some guidelines to removing friends, followers and others from your lists are:

No activity for 60 days – If someone hasn’t shared or done anything for 60 days or more, it’s time to let them go. Some will say that the more “friends”, “followers” etc. that you have the better, even if they’re inactive. However, this is not necessarily a good idea. Let them go. If they’re not monitoring their own account, someone else might get in it and spam everyone who follows. Let inactive users go.

People who are anonymous – If someone is too embarrassed to show their true identity on social media, it’s probably better not to follow them, because how can you trust them? They should at least have information on their profile page about who they really are even if they’re using a clever handle. If not, let them go; you probably cannot trust their information anyway.

Not real names – If you discover people using fake names and using multiple accounts with fake names, they’re spammers and need to be let go.

Pornographic posters – Porn doesn’t belong on a business account. Well, if your business is porn, fine, but otherwise, no.

People who spam you all the time – You know who they are; they post every five minutes. It’s not all ads, sometimes it’s the story about their two-year old using the potty for the 20th time that day. However, if you’re using your account for business, let these people go. They likely do not add value anyway, unless you sell potty-training materials.

People who don’t engage – Some social media users set up their accounts using automation software and then never look at it again. They only share their own products and services and never bother to look at yours, or share yours, or answer questions. Those people need to go. They are not going to buy from you or share anything.

There are some apps to help, at least for Twitter. Tweepi.com allows you to clean up your Twitter account, ridding your account of inactive users, spammers, and people who have not followed you or others back. It also has other services such as reciprocate (follow people who follow you) and other Twitter management features.

Other areas you can clean up are your own profiles, graphics, and share buttons. If it’s been a long time since you’ve updated your software, it may look old and outdated. It’s important to go through each social media account at least yearly to update the look, search terms, and graphics of your account to keep it fresh, new and engaging.

(c) Simplicity Marketing, Inc.

Daily Marketing Tips

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Dec