Tips for a High Converting Squeeze Page Video
A video squeeze page is a fantastic way to boost your opt-in rates. When done right, a video squeeze page can as much as double or even triple your opt-ins. It takes considerably more effort to do a great video squeeze page than a text squeeze page.
Here are a few tips for making your video squeeze page convert like crazy.
==> Test Not Showing the Time
By and large, marketers have found that not showing the remaining time in a video increases conversions. Test this for your squeeze page.
Note: if you don’t have the traffic to test it yet, turn off the time remaining bar by default.
==> Test Autoplay
Autoplay is a hugely debated aspect of video marketing. On the one hand, it usually increases response. On the other hand, it can really annoy people.
If response is the only thing you’re after, you’re usually better off with autoplay. If you’re building a brand as well, you might want to turn it off.
Again, split test. It’s also possible for autoplay to lower response in some markets.
==> Test Completely Different Scripts
Start off with three completely different scripts. They should have different tones, different messages and different promises.
Don’t spend too much time on production for these scripts in the beginning. Just rudimentary PowerPoint slides will do. Test out these three different main ideas to see what works.
Once you know which line of thought converts best, then refine the script, redo the video and make it look great.
==> Test Opt-In Types
There are a few different ways you can display your opt-in box.
The standard is the squeeze page with the opt-in box already showing. The downside is a lot of people might see it and think “Oh, it’s a squeeze page” and leave.
Another option is to have the opt-in only appear after a certain amount of time has passed. You can show text content for example, then switch it out through scripting after 3 minutes.
You can also put the opt-in box right in the video itself. You need to purchase a higher end video player to do this.
Finally, you can use a hover-over opt-in box.
Choosing one of these more creative opt-in methods often works a lot better than just taking the traditional route.
==> Bite Your Ego: The No Video Test
Every marketer wants to think that them being on video converts well, especially if you’re actually appearing on camera. Sometimes, that’s simply not true.
Don’t forget to test an opt-in page with just simple copy. Sometimes this will out-pull even your best video.
Creating a video squeeze page has the potential to take your opt-in rate from 8% to 16% – or even 24% and beyond. It takes time, but once you get the process down it’s no more difficult than creating another squeeze page.