The Power of Transitions in Copywriting
Writing good copy is a blend of art and science or strategy. And when you learn a few simple tactics, your copy will be much more powerful. Like a fledgling artist learning to paint, master the technique behind a good brush stroke and improve your work. One of those master brushstrokes for copywriting is a transition.
What Is a Transition?
In copywriting, a transition is a phrase that moves one paragraph to the next. It moves one thought to the next. And it keeps the reader engaged in your copy. There are many different ways to create transitions and chances are you