The Importance of Responsive Web Design 

Posted by Webmaster - December 24, 2013 - Blog - No Comments

Today, most people are buying mobile devices over PCs; in fact, the sales of mobile technology outpaces PCs by a wider and wider margin each year. The trend is only going to get stronger. Being aware of this trend means that you have to build responsive websites. Responsive web design incorporates code that allows the pages to be displayed no matter what size screen the visitor uses.

By understanding the importance of responsive web design you will:

Enjoy Larger Profits

More than half of all website traffic comes from smart phones or tablets. Having a responsive website will keep people looking at your content, and coming back for more. They won’t click away from frustration and are more likely to buy what you’re selling.

Attract More Local People

Depending on what type of business you have, having local people being able to navigate your site is essential. When users implement local search technology to find your business they’re typically on the go, and if they can’t find you, they’ll find someone else. Even non-locally focused businesses can take great advantage of local search technology.

Stay on Top You Have to Stay Ahead of the Game

Face it; any business that wants to keep enjoying large profits must stay ahead of the technology game. The fact is, technology changes can have a devastating effect on a business if the business owner doesn’t stay abreast of all the changes. Having an understanding of the importance of responsive design is directly related to whether your business lives, dies or flourishes.

Look Awesome Because Responsive Designs Look Great

The truth is, responsive web design is a joy to look at. The simple lines, the clean design, the easy navigation is a dream come true. What’s more, they look great on any device. Having a terrific website for your customers to use and view is an added bonus and will make your business shine.

Have Happier Customers

Fact is, customers will be more likely to stick with using the products and services that you offer if you stay cutting edge. As soon as you seem old-fashioned or out of date they’re going to move on. Customer loyalty is important, and you can build happier, more loyal customers by staying up to date on current trends in technology.

Save Money

Having invested in responsive web design, you only need to update one website. You don’t need to keep updating your “mobile site” to the brand new technology. Instead your site is responsive to all mobile devices and personal computers. When updating happens, it’s just one site that works across all devices. That’s a huge money-saving fact.

Please the SEO Gods

Google likes responsive web design and place a high importance on it. Google doesn’t like it if you have one site for personal computers, and one site for mobile devices. Therefore, since Google is still responsible for sending you most of your traffic, it’s probably best to take advice from Google regarding what type of website you build.

Finally, it’ll bring you into the 21st century regarding technology and design, and you’ll be super proud of your responsive website. It’s going to look great, work great, and please not only your customers but you too. You’ll be proud to promote a responsive website.