Do you hold webinars, seminars, and online workshops? Do you teach with your content, either written or recorded? If you utilize teaching as part of your content marketing strategy and teach to build your business, consider embracing the power of case studies.
What Are Case Studies?
Case studies are reports or papers that present a problem and then demonstrate (using facts, research, and interviews) how that particular problem was solved. For example, a pet blogger might create a case study on how to train an old dog to do new tricks. The problem to be solved is that an old and newly adopted dog just wouldn