Creating a podcast is easy. You probably already own all the equipment necessary to start a podcast, and people love to take podcasts with them. So, create a podcast that people want to listen to and watch the listeners come in. Podcasts aren’t live events so you can work on them at any hour, and you can also edit them when done to make them sound super professional -regardless of mistakes made during the recording. What’s really awesome is that you can do so much with a podcast once it’s been recorded.
Podcasts are very popular, with over 45 million users downloading and listening to at least one podcast per month. You cannot miss out on the podcast craze. What’s more, aside from uploading it to iTunes, and having your own website for your listeners, you can also repurpose a podcast into other products just like you do other types of content.
EBooks – Have your podcasts transcribed and written into an eBook form, upload to Kindle, then sell for 99 cents. Combine many interviews and sell for even more money.
ECourse – Use transcribed podcasts of a “round table” of experts talking about one micro-niche topic, then rewrite them into a new format as a way to create an eCourse for your readers. Drip a little at a time to those who sign up via email.
Information product – Use both the podcast and transcribed podcasts and other written material combined to create a killer information product that will knock their socks off.
Membership site – Make a paid podcast program part of your membership site’s benefits. Members get to listen to your podcast via the membership site for free, while others have to pay via iTunes.
Any podcast can be repurposed into any of the above products, or added to another product to generate more revenue. You sell it as the original, then you recreate it to something else and sell it again. Often times what comes out is an entirely new product that will please your target audience and garner you new fans.
Repurposing content is a legitimate way to get off the content treadmill. As you create content, remember that the most important aspect of creating any content is to promote it. After that, you can recreate it into another form and promote it again. You can do this many times over from one good podcast. Repurposing content is a great way to improve your SEO, reach different types of customers, and increase your clients’ understanding of your topic.
When you repurpose any content, be sure that it is evergreen content that doesn’t have a date limit on it. For instance, if you create a podcast about specific tax laws, you may run into issues with it being out of date within a year. If you create a podcast about general taxes without mentioning specifics, you’ll create a podcast that can last through the years.
If you know in advance that you’ll repurpose all content that you create (making blog posts out of podcasts, making podcasts out of blog posts, creating eBooks, and reports and courses out of all), you’ll be more likely to take your time making the first version of the product complete so that turning it into a new product later is simple. You’ll increase your traffic, feel proud to promote your products, and make more money.