Leveraging Your Social Media Audience to Create More Buzz
Social media is a great way to promote your business and create more buzz. It doesn’t matter if you have a bricks and mortar business, or a completely online business. It also doesn’t matter if you sell products or services. Using social media to create more buzz is something all business owners need to do. It’s one of the best ways, that’s really practically free, to get the word out about your business.
When you consider the fact that so many people are on social media (and not just on it; they keep it with them in the form of their mobile devices almost at all times), it becomes clear that you need to use social media to promote your business. At no other time in history has a business been able to be so close to their customers at all times.
Interact with Your Audience
The more you interact with your audience, the more likely they are to help you create buzz for items that you want to pass the word about. The audience won’t feel as if they are being sold if you use social media regularly to interact with your audience. They will be more likely to share what you say if you’re there all the time too.
Use Facebook for Events
It’s free to use, so you might as well use Facebook events to spread the word about your events on social media. It’s a great way to create buzz for an event because people can easily share it. It’s also a great way to leverage free on social media. Nothing is better than free to promote something important to your business.
Use Google Hangouts On Air
If you have any events or grand message to send, a really good way to get buzz going is to have a Google Hangout On Air. This is a live event that you have some people join, and others watch it as it’s happening live. You can do a roundtable event, discussing other important events to come, or sales, or whatever you want to. People will get to view you in action and share it with their friends too.
Tease Your Audience
Send out infographics, images, and more about your new product or service in advance of it being live. As you create parts of your product, share it. A book cover, a few paragraphs from your new book, some graphics and images that pique the interest of your audience will go far to create buzz and excitement about your new product or service.
Blog and Share
Most people don’t think of blogging as social media, but the moment you open your comments up it is social. So blog about what’s going on in your business and in your life if it fits, and open up those blogs to commenting. Ask for comments to get it started and respond to the comments to keep the discussion going.
Creating buzz about your business using social media is a quick way to get people talking about your business. It’s as simple as setting up an account and getting started using the content you already have. Don’t delay.