What is your marketing personality? Are you more of a Dave Ramsey, professor-ish personality? A fast talking, excited personality like Billy Mays? There are all kinds of different marketing personalities you might have. Identifying your marketing personality can make your marketing much more powerful and efficient.
==> How Identifying Your Personality Helps
There are a few key ways that identifying your personality can really help.
First, it allows you to match your website’s branding and colors to your personality. If you have a jubilant personality, you’ll want to use colors like yellow and red. If you have a more somber tone, you might want to use blacks or blue.
Knowing your personality type makes it easier for you to write and create content. You’ll know what kind of voice tends to work best for you and can shape your content more easily. It’s much better to approach content creation with a voice in mind than to blindly try to figure out what your audience wants.
Knowing your personality type also makes it easy for people to give you feedback. For example, if you show a content piece to your spouse, they can tell you if it sounds “on” or “off” based on the personality that you generally exhibit.
==> Figuring Out Your Marketing Personality
So how do you actually figure out your marketing personality?
Start by looking over your content. Look at your written articles, your video content, your blog content and anything else. Ask yourself: What kind of voice comes through? What kind of personality are you representing?
Often time’s you might get the sense that there’s a personality in there, but it isn’t really coming through yet. If that’s the case, try to put a finger on what that personality is. What would it sound like it if were louder? What is your most powerful personality?
Talk to people around you and talk to people in your market. Ask them what they think your personality is. Do you agree with them?
If you come up with a few different voices, try to pick a main one. It’s okay to have different personalities, of course. But when you’re representing yourself to the public, it really helps to have a primary personality that people can relate with. Pick your strongest personality and run with it.
This whole process shouldn’t take more than a day or two. Review your content and figure out your personality, even if it isn’t clearly defined yet. Talk to people and get their opinion. Once you have a clearer idea of what your personality is, try to consciously embody that personality next time you’re creating content.
Try pushing that personality a little too far, to the point of it seeming unrealistic, then pulling back. You might be surprised at how hard it is to overdo it. The more you dial up your personality (within reason,) the more likely people are to be attracted to you.