If you’re only using your JV partners for one deal per person, you’re leaving a lot of money on the table. JV partners shouldn’t be viewed as a one-time transaction. Instead, you should aim to do deal after deal after deal after deal with your partners.
The key is to make working with you such a pleasant experience that your JV partners rush to say yes whenever you ask to do another deal with them.
How do you do this?
==> Make Sure Your JV Campaign Converts Well
First and foremost, make sure your JV partners make money by working with you.
Offer them lucrative terms on your partnership. Perhaps offer to pay them up front for a part of their commissions, or give them a guarantee of a certain conversion rate. If you don’t hit that rate, you’ll pay for the mailing out of pocket.
Do custom landing pages and sales pages for each of your JV partners. Do custom videos and joint teleseminars. Do what you need to do to get an extremely high conversion rate.
Make your partner a lot of money and they’ll never forget about it.
==> Do All the Hard Work
Never make it an unpleasant experience for your JV partner to work with you. Do all of the heavy lifting for them.
For example, let’s say you’re doing a joint teleseminar to help promote the JV.
You should be the one to do all the web pages. You do all the graphics. You select and pay for the teleseminar hosting company. You test the phone lines and you make sure the recording works. You write all the emails.
All they need to do is plan what they want to say and get on the phone. Make it easy as pie to work with you.
==> Deliver on Your Product Promises
Any promise that you make to their customers is a promise you make to them. If you promise their customers a benefit, make sure you deliver and over deliver.
Remember: If they buy something from you through your JV partner’s recommendation and you over-deliver, they’re going to love both of you. They’re going to rave about you to your partner and buy more from the both of you.
The flip side is also true. If you don’t deliver, they’ll stop buying from both of you. Your partner will hear about it and most likely will never work with you again.
==> Stay in Touch
Finally, stay in touch. Let them know what you’re up to and touch base with them every once in a while. Follow them on Twitter and friend them on Facebook. Don’t just contact them when you want something or want to do a JV. Build a relationship.
Do these things with every one of your JV partners and pretty soon you’ll have an exhaustive list of people lining up to do promotions with you.