Successful mobile marketers share many characteristics with other successful marketers – such as the ability to stay ahead of their market, understanding their audience, knowing their niche inside and out, and then knowing how to impart their message onto the world in a unique way that resonates with their audience.
1. They Listen to Their Audience – No marketer worth their salt will ignore their audience. Everything they do is about the audience, from product creation, to services they choose to provide, to promotions they push out to their audience. It’s all about them, so they find ways to listen from watching via social media, to surveys, to being involved with the community.
2. They Know How to Be Authentic – Successful people in general seem to draw others to them in a way that seems almost supernatural. But, the truth is, they just know how to appear authentic. You can appear authentic too by actually being authentically you. If you’re not sure who that is yet, devote some time to self-discovery.
3. They Use Personalization – All marketing works better when it’s more personal. What’s more is that it doesn’t matter that people know that a lot of personalization is now automated. Consumers still respond better to personalization. So, the more personal you can be with your audience, the more successful you will be.
4. They Ensure Each Message Is Relevant – Don’t just send out messages to get a message sent out. This is a mistake that content-centric marketing often causes. You do want a lot of content on a regular basis, but you also want content that has a point with a relevant message.
5. They Are Always Unique – This isn’t to say you can’t use PLR or get ideas from others, but you must put your own unique and personalized touch on every bit of content that you put out to the world along with your products and services.
6. They Update Content Consistently – Sending out content on a consistent and expected basis is one of the keys to maintaining audience appeal. If that content is also relevant, speaks to the audience, and has a point, you’ll be even more compelling and successful.
7. They Make It Simple for Their Audience – Mobile devices are harder to use than a PC since mostly people are using fingers on a small keypad or more commonly a touchpad. Asking your audience to enter too much information will only cause them to stall in their purchases and consumption of your content.
8. They Pay Attention to Trends – Successful mobile marketers keep one ear to the ground at all times in order to pay specific attention to niche trends in regard to mobile marketing. They read industry news, learn all they can about mobile marketing and how it affects their niche and their audience.
9. They Are Mobile Obsessed – Instead of making mobile an afterthought, successful mobile markets are focused first on mobile and then everything else. After all, good design is good design. If it works well on mobile it will work well via PCs too.
If you want to be a highly successful mobile marketer, it’s imperative to incorporate these nine habits into your life as a mobile marketer. In fact, most of these habits can be important for any type of marketing.