Search engines companies work hard to give users the best results possible. They do this by tweaking their methods of measurement on how websites are ranked. As a website owner, it is vital to stay up-to-date on strategies that will keep your site search engine friendly. Without this knowledge, your site could experience a drastic dip in ranking, traffic and sales.

Years ago when SEO first became popular, your website could quickly and easily rank high in the results by stuffing it with targeted key words. Today, that method is frowned upon by search engines.

SEO is rapidly moving in a new direction and it is essential that you keep up. Here are four changes you should consider making to your SEO strategy.

#1 Rethink Your Keyword Density

In years past, a popular SEO strategy was to fill each piece of content on your site with a set of targeted keywords. These keywords would be used in article titles, the first paragraph, within subheadings and sprinkled throughout the article. In addition, it was recommended to highlight those subheadings to give weight to the keywords.

Today, search engines frown on this keyword stuffing method. Instead, they prefer to see natural flowing articles that may only contain a set of keywords once or twice throughout and only where it is a natural fit. And while you can still bold subheadings to draw reader attention if you like, they don