Building incoming links to your website is a common off-page search engine optimization (SEO) strategy used by most webmasters and online marketers. The point of link building is to build up your authority to the search engines so that you can get more traffic to your website. But the problem with link building is that enthusiastic business owners use erroneous and misguided efforts to build up links that cause more harm than good.

Common mistakes in link building are:

1. Not using keywords in links