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Disadvantages of Outsourcing

What do you do when you need help in your business? The simple answer is that you find help – but where? If you plan on outsourcing, know what you are getting into first and if it is even advantageous for you to do so. Outsourcing is one option for handling all of your business […]

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Customer Service Trends to Be Aware Of

Customer retention is imperative for most small businesses. Acquiring a new client is costly, while keeping a client in your product funnel long term is very cost effective. Whatever you can do to ensure the happiest of a good paying client needs to be considered. Providing good customer service can be the differentiator that you […]

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Boost Your Reach by Joining LinkedIn Groups

Social media marketing is about expanding your connections and reaching more clients and potential clients. Even though LinkedIn.com is a more buttoned up way to participate in social media, it is still a great way to expand your connections. One way in which to do that through LinkedIn is by joining groups. Any LinkedIn member […]

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Blogging with Integrity Building an Online Business You Can Be Proud Of

Blogging is a huge component to business success today. It doesn’t matter if you have a bricks and mortar business or a solely online business, blogging is essential to your success. But, much in the same way that blogging can make your business, it can also break your business. It’s important to blog with integrity. […]

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Achieving Maximum Results from Twitter

Twitter, with its over 200 million active users, is a force to be reckoned with if you want to be serious about marketing on the internet. It might seem like a joke to market your business in 140 characters or less, but successful Twitter markets aren’t laughing – well okay – they are laughing, but […]

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When Should You Outsource Work

There is a lot to be done when you own a business and most of it is to be done by you. It is easy to get overwhelmed and burned out. Outsourcing can be a way to ease the burden, but when should you consider it a viable option? Running a Business Anyone who has […]

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What Is Social Commerce and How Does It Work?

  Put very simply, social commerce is using social media networks to complete or increase a purchase transaction. When a business embarks on social commerce they recognize the new tool of social media to increase their bottom line. There are many activities surrounding social media commerce such as: * Referrals * Reviews * Recommendations * […]

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Ways to Expand Your Network Using LinkedIn

One of the reasons to join any social media network is to increase your reach to new prospects and widen your circle of influence. LinkedIn.com makes it really simple to expand your network by simply using the tools they have available to both free and premium account users. With over 225 million users and growing, […]

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Types of Social Commerce

Social commerce is big business even though the concept is relatively new. While it might be scary to think about a new way to buy and sell, remember that social media is just another tool to promote and sell your products and services – just like your website or a store front. The interesting thing […]

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Eleven Tips for Writing Captivating Blog Content

Every blog post has three sections which include the introduction, the body and a conclusion. You may have learned in English class in high school to tell them what you’re going to tell them, tell them, and then tell them again. Essentially that is your intro, body and conclusion. But, with blogging content it’s really […]

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