Overheads are business expenses that are not specifically part of a business project. They’re the costs or your business that you’re going to have whether you have a customer or not. For example, you’re going to have to pay for electricity, office supplies, and facility rentals whether or not you make a sale. Costs that […]
Defining Your Content Theme
Throughout all your marketing collateral, your website, newsletter, sales pages, and email newsletters, you will need to have a developed cohesive message or theme. Your content theme will need to explain how your products are different from the competitions’ and how they solve your audience’s problems all in one voice – regardless of the channel. […]
Outsourcing 101
When it comes to starting your own business, you’ll likely eventually need other people to do work for you. Instead of hiring employees, you might consider finding contractors to outsource your work to. This will not only save you money, it has a lot of other benefits as well. When you hire your own employees, […]
