Most of us teach our kids not to judge a book by its cover because it’s what’s on the inside that counts. But at the same time, if you took your child to a daycare center and the workers hadn’t showered that day and were wearing dirty, ripped clothing, you’d walk right out and never […]
Almost everyone reading this has experienced microtargeting in the form of paid political “robo” calls, personal phone calls, and emails from political campaigns. This is simply taking the idea of the customer of one to new heights. While you may be bothered by the political phone calls, the truth is microtargeting works. If it did […]
Affiliate programs are a great way for small businesses to get started selling their products without a lot of capital. The problem is that a lot of people already know this. That means if you’re going to have an affiliate marketing program, you’ve got to do it right. Here are some tips to get you […]
