Social media marketing has expenses like any other marketing. A lot of people like to say it’s free. Well, while many parts of social media marketing doesn’t cost an initial fee, it does cost time. And time costs money – whether you’re doing it or you’re outsourcing it to someone else. There are always expenses […]
Social Media is an excellent tool to use to generate more leads. At your fingertips you have access to thousands of people – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business? Every type of marketing, no […]
When the internet started becoming popular, it didn’t take people long to figure out that they could make a whole lot of money. While the dot-com boom has since subsided, there are still a lot of people making money online. This is often done by selling products, or by getting paid to promote products people […]
When you have a business there will be times when you have to share files with other business owners and individuals. It’s important to understand the risks, and how to avoid them, before you engage in peer-to-peer sharing. This checklist should help you safely share files and information via the internet with few problems. 1) […]
There are several ways in which you can attract new clients to your service-based business, but one of the most effective is via community involvement. Don’t get worried. Community involvement can happen both on and offline. There are communities that exist only online and there are communities that exist only offline. You can do both […]
The old ways of marketing where you place an advertisement, attract consumers and make sales that easily are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the attraction and connections that get the results that you want (more sales)? Create Responsive Websites This is almost a […]
You’ve probably heard a lot of people talk in recent years about copywriting and how much money you can make off of it. There are all kinds of writing that someone can do, but copywriting is one of the most profitable. So what is a copywriter? Copywriters produce material that helps sell a product or […]
All marketing should be done with the idea that you want to build brand awareness, while earning attention and making connections for the future. In this way, when you actually advertise or try to sell something to your audience, they already feel as if they know, like and trust you. Create a Marketing Plan Your […]
With most things there are right and wrong ways to do it, plus many variations in between. But, when it comes to writing a controversial blog post it’s important to keep your focus, base your opinion on facts, edit for clarity and mind the small things more than you might in other types of blog […]
Sharing your opinion with others can be an effective means of communication. You can connect to your audience in a whole new way, creating a sense of trust and community along the way. However, there are some pros and cons to sharing your opinion with your audience. Your opinion might turn off your audience. Instead […]
