Many large corporations use focus groups to create new products and services. They also use focus groups to improve on products and services that they already offer. Typically someone records the responses from a variety of individuals who have agreed to participate in the research. The responses might be in the form of a group […]
In life, there is one constant: change. Around us the world is constantly changing. Everything is in a constant state of flux: fashion, architecture, technology, and most of all – business. While some people have been successful by sticking with the same old thing, it’s a pretty short list. If you look at yourself and […]
When you woke up this morning, what was your response to the alarm, or the sun, or whatever woke you? Were you excited to start your day? Were you irritated to be awoken? If you had the former response, it’s likely that you see opportunity in even the most mundane experiences. If you had the […]
Instagram grew in popularity in 2011 and then did a bit of a downslide in 2012. Last year, it surged ahead and experienced tremendous growth. Many believe this growth is due to the increased demand for visual content. Pinterest, Vine, and other visual content tools also experienced tremendous growth. This presents visual content marketers with […]
It’s important to occasionally not only check up on who is linking to your site, but also what links you have linking out on your own site. Linking inventory isn’t hard to do today thanks to technology. Finding Out Who Links to You: * WhoLinks2Me.com – Enter your domain name and this site will check […]
While a short word, it’s the hardest for some people to learn to say. “No” is a very powerful word and it can be a difficult thing to tell people, especially if you’re worried about burning bridges. Many of us fall into the category of people pleasers. The truth is, saying no rarely will burn […]
Do you like to cook? Have you ever thought of making money off of your cooking skills? If you’re thinking of changing your career path or making some money on the side, then starting up your own catering company might be a good option for you. The most obvious need for a catering business is […]
Finding your professional voice for your content is one of the most important things you will do for your business. It’s the one major factor in helping you find your audience as well. Or, really helping your audience find you. Plus, it’s really hard to keep up a fake persona. So why not just figure […]
How much money are you making from your business? How hard are you working for that money? Are you trading dollars for hours? These are all important questions to ask yourself and most often they lead to one important decision. It’s time to raise your rates. Unfortunately many business owners struggle with this concept. They […]
When you choose an audience for whom to create products and services, you’ve created a niche for yourself. Your niche is a subset of a particular market and is a way to help you define the benefits of a particular product or service to your audience. For example, your target market might be women who […]
