Some small business owners are tossing their websites and creating social media pages instead. They figure it’s easier, costs less, and will work just as well as having a website. The problem is, they couldn’t be more wrong. Social media isn’t enough to create real progress in a small business. You still need a website. […]
Pretty much anyone can hang a shingle and call themselves a life coach or a business coach – or any type of coach. Many coaches are perfectly adequate at what they’re doing, but they haven’t taken the necessary steps yet to become great. If you are happy with your coaching practice but you feel like […]
When most people think about journaling, they imagine a diary. A place where you document your thoughts, fears, and deepest secrets. However, a journal can actually be a very useful planning tool. If you’ve never written in a journal, or even if you have, consider using the practice for your business. The Journaling Habit The […]
Your first question is probably, what is email marketing anyway? Well, basically email marketing is any marketing that uses email as its main way of delivering the marketing message to consumers. It is a type of direct to consumer marketing. To engage in email marketing you need to build a targeted email list, invest in […]
With over 554 million active Twitter users, and more than 58 million tweets going out each day, Twitter is an important component of all your social media marketing campaigns. But, with that many tweets going out each day, you need to learn to use Twitter effectively to make a difference. Know the Voice of Your […]
If you offer services to business owners, from content writing to administrative assistance, believe it or not you can turn this around into a coaching business for an added and lucrative income stream. A business coach can truly offer a lot of help to a struggling business owner who needs to find direction, organization, and […]
When you started your online business you were full of enthusiasm, creativity, and the motivation to deal with every challenge that came your way. After some time in business, it’s common for some of the enthusiasm to slip away. You may find that you’re spending more time managing your business and less time doing what […]
Often times, especially if you’re a service provider or small business owner, the project manager and the person working on the project are one and the same. But, that doesn’t mean you should leave project management principles behind. In fact, you should be even more diligent in your preparation and implementation of the project when […]
Today, most people are buying mobile devices over PCs; in fact, the sales of mobile technology outpaces PCs by a wider and wider margin each year. The trend is only going to get stronger. Being aware of this trend means that you have to build responsive websites. Responsive web design incorporates code that allows the […]
A/B testing is also known as split testing. It is a way to improve your email marketing exponentially by testing different email marketing messages. It’s called A/B testing because you have version A and version B that you send to your audience. Then you look at the metrics to see which one worked best. Only […]
