Publishing guest blog posts is a wonderful way to build your business. It helps boost your credibility as a connected and credible expert. Let’s face it, when other experts want to publish on your blog, it positions you as a leader. And guest blog posts also help alleviate some of your personal content burden. You don’t have to create as much content because others are creating it for you.
So What Exactly Is Guest Blogging?
Guest bloggers are generally individuals who have a reason for blogging. They are website owners, business owners, publishers, and writers who want to get their name and their information out. They write content for relevant sites in an effort to increase awareness for them and their business. For example, a dietician that’s recently published a diet book may want to write blog posts on diet for a number of health and wellness sites.
Getting the Word Out
So you’re excited about the idea of guest blogging, how do you find top quality guest bloggers? It may be easy enough to find people who want to be published on your blog. However, you don’t want just anyone. You want people who can create content that provides value to your readers and helps boost your blog’s credibility and authority.
#1 Ongoing Invitation
One thing you can do is publish a link on your blog or website that simply says, “Write for us,