Blogging is often the primary source of content publication for online marketers. It provides not only a means of both publishing and managing content, it also creates a source of interaction. Your blog becomes part of your social marketing efforts and it’s also likely integrated with your email marketing efforts.
In short, you likely spend a good amount of time focused on your blog. You may not have had the time or energy to step back and take a look at your blog with a discerning eye. You may not realize that it’s way past time you gave it a good overhaul.
How Old is Your Theme?
When was the last time you updated your theme? If you can’t remember then it’s probably time to add some interest to your blog by changing your theme. It’s a bit like rearranging the furniture in your home. Change the position of the couch and all of a sudden the room feels completely different, in a good way. Find a new theme and your blog will feel fresh and lively. It also provides you with a bit of marketing fodder.
How Old Is Your Opt In?
Even if your opt-in is still performing well, consider creating something new or making an additional offer on your blog. If your opt-in is performing well then consider updating it to keep it fresh and relevant. If your subscriber numbers have been dwindling, add something to your opt-in, for example a workbook to go along with your report, or create a new offer entirely.
Consider adding to the freebie resources available on your blog. You might write a book and publish it with a download link on your blog. You might create a webinar and allow visitors to stream it for free. Create slide shows, free reports and more. Add value to your blog to keep visitors there longer and to attract more traffic.
Have you found that you’re simply restating the same content? Do you feel bored when you write your blog posts? Have your comment statistics decreased? It may be time to become more focused with your topics and/or to add a new type of blog post to your editorial calendar. For example, you might add a weekly infographic post or a tip of the week post on Monday. Mix it up, get creative. If you feel motivated and inspired when writing your content, chances are your readers will too.
Keeping your blog updated and fresh isn’t just great for your visitors, it also helps you feel more excited about your business. Find a great theme, add value and interest. You’ll be glad you took the time to overhaul your blog.