With so many small business owners operating online, credibility is important. Credibility helps separate you from your competition. It also helps your business appear larger to your prospects and customers. Credulity gives your customers confidence in you. This confidence and trust results in purchases and profits.

So how do you create this instant credibility? How do you demonstrate to your clients that you can be trusted?

Professional Policies and Procedures

One of the best ways to establish trust and credibility with your prospects instantly is to make sure you represent your company in a professional and credible manner. The simplest way to accomplish this is to publish your policies and procedures on your website. Make sure the page is easy to find and that it covers all the information someone would want to know. For example, what is your privacy policy? What is your return policy? Do you have a guarantee?

Transparency is a key credibility builder. Consider also including an FAQ page on your site. It may cover much of the same material that your policies and procedures page covers, but that