Do you have a Facebook fan page? Is it getting the traffic and attention you intend? Is it meeting the goals you’d set? One of the primary benefits of a Facebook Fan page is to create community and encourage social interaction under your brand identity. If you’re not enjoying a lively community there are steps you can take to change that.

Give People a Reason to Like and Follow

Many pages fall flat. They provide the same content as their blog or website. They may actually provide the same content as the business owner’s personal Facebook profile. It’s redundant and uninteresting. In order to get the kind of social interaction and viral nature Facebook can provide, you have to have a hook. Give people a reason to become part of your community.

Hooks are unique to your business, your brand, your industry, your audience and you personally. Spend time thinking about the type of unique information and interaction you can post. For example, you might offer a free e-course for folks who follow your Facebook fan page. And your daily posts might be something as simple as insight on a particular trending topic for the day.

Building Buzz

A social fan page also needs to build buzz and interest. This is where a knowledge and understanding about copywriting can be extremely beneficial. Catchy headlines and the ability to focus on benefits, rather than features, can help drive interest to your “hook.