Search Engine Optimization is an evolving field. As the search engines adapt their algorithms to provide more value to their users, website owners have to adapt their tactics as well. It’s become so complicated and difficult that many business owners skip SEO altogether. They instead focus on creating a steady stream of content. While this is a superior approach because quality content will always help boost your SEO ranking, there are other steps you can take to skip your way to the top of the search engine listings.
#1 Add Images to Your Posts and Article Content
We’re a visually driven species that is attracted to content that contains visual interest. You may want to split test the results of a blog post with and without an image. Chances are you’ll find that the post that contains an image or two is more often shared with others. Your analytics may also demonstrate that people click through to articles with images more often and that they spend more time on your site.
Additionally, you can tag your images and add metadata which can boost your SEO as well. So in addition to more people linking to your content and sharing it with others you’ll also be able to embrace tagging.
#2 Add Social Media Buttons
Search engines now not only integrate social media content into their results, they also look to social media for clues about the quality and relevance of content. By adding share and like buttons to each and every post or published piece of content, you increase your options. Visitors can then like or share your content which increases your search engine optimization. It also boosts exposure and helps you reach a wider audience.
#3 Don’t Forget About Long Tail Keywords
Your audience has stopped using short keyword phrases during their searches. For example instead of searching for “success habits,” they’re using long phrases like “top habits of extremely successful entrepreneurs.” By tapping into these long tail keyword phrases you’ll face less competition and a higher page ranking. In fact, don’t be surprised to find your page at the top of the rankings for your long tail focused content.
SEO isn’t dead. It just takes a bit more patience and a strategy that embraces a larger variety of keywords. You can’t go wrong by focusing on consistently producing relevant and valuable content for your audience. However, take a few minutes to optimize for social media, add images, and research long tail phrases.