Even with all of the benefits that are afforded authors on Smashwords, it is still necessary to promote your book in order to find your readership. One way to market your books is through a press release. Find out what a press release is and how to write one.

What Is a Press Release?

You mostly see them in newspapers and on the newswire but with everything going digital nowadays, you can find them on the internet as well. Press releases are of interest to everyone these days. In a nutshell, they are notifications to let news outlets know that something newsworthy is about to happen. On the internet, your target will be relevant bloggers and readers interested in your genre of work.

The idea of a press release is to entice the reader to want to find out more by attending the event. For news media, they continue to promote the event and then report on it once it happens so everyone can read what they thought.

Your job is to provide the necessary information that people need to know in order to take advantage of the offer. In this case, the offer is to sample or buy your book once it is published on Smashwords. Also, include live hyperlinks in your press release so that readers can click and discover more about you and your books.

But, simply writing a press release isn