Online seminars are also called webinars. These are live presentations that are just like in-person seminars, except they are done over the internet using technology. People can attend the seminar from home using their personal computer, and in some cases, even their telephone from their car if they want. This makes it possible for you to give a seminar on any topic without worrying about accommodations for the attendees. Online seminars can cut costs considerably.
An online seminar can expand your business in a number of ways such as:
Build Your Email List
One of the best outcomes of hosting an online seminar is the fact that you can build your email list fast. If you offer a free or very low cost seminar for an hour, and it’s well promoted, you can quickly build your list size. As you know, an email list is a great way to communicate with potential buyers for the long term to help them come to a buying decision.
Expand Awareness of Your Brand
Promoting an online seminar can help expand awareness of your brand because new people will hear about it. Whether you are hosting or speaking at an online seminar, you’ll get the word out about your business. Presenting in front of a few hundred people is an excellent way to let people get to know you.
Get Your Foot in the Door with a New Audience
People learn in different ways and like to get their content in different ways. Some of your audience will love online seminars more than they would enjoy reading your content in a blog post or a book. They like the live interaction that comes with an online seminar and the ability to feel closer to the knowledge.
Establish Yourself as an Expert
If you record the event, you can then market it in a new way, showing people that you are an expert in your field. The fact that you’ve hosted a seminar before or were a speaker at a seminar, is an important way to establish yourself as an expert in your niche. People will look up to you in a new way if you speak at or host seminars.
Save Time and Money
Online seminars cost a lot less to put together than an in-person seminar. Yet, you can pretty much do the same things with an online seminar that you can an in-person event. You can present your information, and even take questions and provide answers to people right on the spot. It’s a great way to get the word out about your business offerings at a low cost in your spare time, since you can present from anywhere with an internet connection.
If you want to take your business to the next level, try hosting a seminar. You can even find partners to be presenters to help you with the event. Online seminars as a way to market your business, services and offerings are a great way to expand and grow your business.