Social media has now become a vital tool for marketing any business. These platforms allow businesses to create specific profiles, interact with customers and find prospects. When managed properly, social media can actually help you grow your customer base.

Social media is all about building reputation, rapport and establishing relationships. SEO use to be about stuffing your page full of keywords, but that is no longer the case. Instead, quality content and the right amount of keywords are showing better results than overdoing it with your keywords.

You may wonder how all of this plays into social metrics and how these metrics affect SEO. Let’s take a general look at how this works.

Modern times have brought what’s called “analytics tools