Let’s cut to the chase. If you want to get more customers, increase sales and make more money, you have to focus on advertising and marketing. Without spending money on advertising, your business will NOT grow.
The ways that you advertised in the past such as television, radio, newspapers, and the Yellow Pages do not work anymore:
- Television is just too expensive. Advertising on your local cable company can cost $1000s
- Radio is also expensive and not targeted to the people you need as customers
- Newspapers are going out of business at an increasing rate
- Yellow Pages – When was the last time you used the Yellow Pages?
74% of All US Internet Users Are Performing Local Searches
66% of Americans us Local Search
61% of Local Searches Result in Sales
73% of Online Activity is Related to Local Content
82% of Local Searchers Follow Up Offline with In-Store Visits, Phone Calls or Purchases
80% of Budgets are Spent within 50 Miles of the Home
54% of Americans Have Switched to Internet & Local Searches from the Phone Book & Yellow Pages
Sources: Kelsey Group, Google, TMP, comScore, DMA
The reality is that people are going online to find local companies for the products and services that they want. If they are not finding your business, then they are finding your competitors.