Customers. Where would your business be without them? Today, customers have infinite choices of where to shop, so as a business owner you need to be sincerely grateful to subscribers and customers who do business with you.
Appreciating your customers is one of the best ways to build a loyal customer base. Having said that, your customers might not know if you value and appreciate them for buying your products or services unless you tell them. In fact, a third of customers say they believe a company they love doesn’t care about them.
Link for more information – https://blog.accessdevelopment.com/2018-customer-loyalty-statistics
That’s not good because loyal customers spend an average 66% more than non-loyal customers.
Link for more information – https://www.thanx.com/30-customer-loyalty-stats-you-need-know/
So it’s crucial to show your customers and subscribers how much you appreciate and value them.
Here are nine ways to show your appreciation to your customers and subscribers.
1. Send Them Handwritten Thank You Notes
Handwritten notes are a good way to appreciate high spenders and loyal customers. When sending handwritten notes, be sure to mention specific things. For instance, inquire if a purchased product still works well, or follow up about a conversation you had.
These notes help you show your customers just how much you care about them.
However, only send handwritten notes to high-value and loyal customers – not to every customer. Otherwise, it will seem forced.
2. Create a Thank You Video to Share on Social Media
Another great way to thank your customers is by creating an engaging thank you video and sharing it with them on social media. It can be simple, like all your employees saying thank you into the camera.
Or you can share your favorite customer stories and experiences. If you have the production means, make your video more storytelling. For example, you can share amazing stories of your customers using your products.
3. Customer Appreciation-Themed Promotions
A site-wide “Y% off for customer appreciation” promotion can go a long way. If you’re looking for a way to show appreciation for your customers and subscribers, then customer appreciation-themed promotions could be a fantastic option.
You can make it an exclusive promotion for your loyal and high-value customers only. And you can even take things to the next level by running personalized promotions that show each customer that you know who they are.
For instance, depending on your technology and creativity, you can send every customer a dynamic promotion for their favorite products. You can also make your email announcements highly personalized. And you can use your marketing automation system to personalize the promotional CTAs on the website when the customer visits, to make them feel the promotion is just for them.
4. Offer Loyalty Points
Giving extra loyalty points is another great way to show appreciation to all your loyal customers. Be generous and give them enough points to get a reward. You can go the extra mile and offer extra points for every dollar for doing business with you.
Remember, the goal here is to show your customers how much you care about them, and making them spend more to get your thank you doesn’t make you look like you care. So, go as cheap as you can.
5. Share Stories and Photos of Your Customers Online
Do you want to create some online content to tug some heartstrings, but lack the production capabilities? Why not ask your customers to share photos and stories of them using your products? Share these stories and photos online, with their permission.
You can even turn this into a regular series and spotlight loyal customers on social media. Congratulate some of your regular customers for reaching certain milestones in their lives. And mention how long they’ve been your customers.
6. Send Gift Baskets
Want to do something unexpected for your customers? Send gifts to your top customers. Put together thoughtful brand-complementary gifts for them.
Include a small gift card to your store to get your customers to back for more.
7. An Exclusive Sneak Peek of New Features
Another incredible way to thank customers for doing business with you is to give them an exclusive sneak peek of what’s to come. Are you planning to roll out a new feature? If so, offer it to your existing customers first in a beta roll-out. A value-add feature will be beneficial to your customers and it will show you value and appreciate them.
8. Incentive Programs
An incentive program is a great way to thank your top spenders and loyal customers. For instance, you can offer your existing customers complimentary samples of your latest products.
You can offer your incentive program through an effective social media marketing campaign.
9. In-Person Thank You
While cards and gifts are great ways to show gratitude, nothing beats saying thank you in person. You can invite your loyal and high-value customers for dinner or cocktails; this is better than choosing something impersonal with material gestures.
An in-person thank you is always more meaningful and much more appreciated.