Web writing can be a lucrative and fun career option. Most business owners have now realized that having a web presence is necessary – whether you’re a one-person business or a large corporation. With that in mind, you can rest assure that this industry is here to stay.

If you’re an aspiring online writer or currently writing for a living, these success tips will help you make the most of your business.

#1 – Build your portfolio. It’s likely that any potential client will want to view samples of your work. If you’re just starting out, you can build your portfolio by taking on a couple of pro bono writing jobs. Don’t look at this as though you’re working for free, but instead see it as an investment in your future. Not only can you quickly build a portfolio but you may also be able to acquire a few references in the process.

#2 – Perfect your attitude. Get known for being the writer without the bad attitude. Your clients will be pleased to find a writer who gets the job done without the attitude that sometimes comes with other writers. Be friendly, polite and efficient and you’ll quickly build a loyal following in this field. Let’s face it; no one wants to deal with someone that has a chip on their shoulder. The more professional and friendly you can remain, the more work you’re likely to get.

# 3 – Don’t forget your marketing. It’s all to easy to put marketing tasks aside as a writer (especially if you’re very busy with current work). Every writer has to deal with the two stages of this industry – feast or famine. You’ll go through periods where you have more work than you know what to do with and other periods where you can’t seem to get any work at all.

Make the famine periods easier to deal with by regularly putting out feelers. Spread the word that you’re taking on new clients. Send out promotional letters, join marketing discussion forums and ask your current clients to refer you to their friends. Sweeten the deal for them by offering a discount on their work for every new client they send your way. This is a win/win situation for all involved.

# 4 – Treat every client as though they are your only client. No one wants to feel they’re the small fish in a big pond. Ensure that you spend enough time on each project and do the job each and every time as though this client is your only means of an income. This little strategy will help you stay at the top of your game and get you known as the go-to writer online.

Building up a great client base doesn’t have to be difficult. The most difficultly you’ll face is getting the first client. Once you have the client, remain professional and do a fantastic job without the attitude each and every time. This way you’ll quickly build a following.

And don’t forget to regularly stay on top of your marketing efforts to ensure you have steady work throughout the year.