The path to profits is paved with qualified leads. The marketing goal for most every business is to identify and reach out to prospects. From advertising and content marketing to social media, every marketing tactic can help you build your audience. Let’s take a look specifically at how to use social media to accomplish this goal.

Chat it Up

Most social media sites including Twitter and Facebook offer users the ability to host scheduled conversations. On Facebook you can use the Events feature to accomplish this. On Twitter it’s called “Twitter Chats.â€