How to Start a Visual Content Marketing Campaign

Posted by Webmaster - March 22, 2014 - How To Tips - No Comments

Visual content hit its stride last year. With Vine, Instagram, Pinterest, and Visual.ly growing more than 100% last year, it’s no surprise that content marketing became a primary focus for many business owners. There are no signs of it stopping or slowing down. If you haven’t capitalized on visual marketing, it’s time to start a visual marketing campaign.

#1 Identify Your First Site

Where do the majority of your prospects hang out? For example, are they on Pinterest or perhaps they’re sharing Instagram photos on Facebook. Take some time to research your audience and identify the most popular form of sharing and viewing visual content.

#2 Get Comfortable with Your Format

There are many different visual formats to consider. You can create long or short video. You can create infographics or images. You can also take and share photos. You don’t have to choose just one format. However, when you’re getting started with a new marketing tactic, it’s important to be comfortable enough with it that you can do it well. Additionally, you’ll want to think about the site you’re focusing on. For example, if your users are on Pinterest then Vine videos may be your format of choice.

#3 Create Goals

What do you want to achieve with your visual content? For example, you might want people to share and embed an infographic to drive traffic to your site. Or you might want to motivate sales by creating a “how to